When Audible expanded from a single building into a multi-location hub in their home city of Newark it coincided with admirable commitments to the local community. To celebrate and draw attention to these efforts they launched an expansive campaign around their campus.

Our approach needed to speak to multiple audiences while not feeling like a stuffy corporation. In response, we delivered a suite of contextual messages, giving more detail where people were likely to linger longer. As a bonus, I cast my interns from local schools in the photoshoot and featured them in some of the ads. Nearly a decade later, some of the campaign remains in use.