Video
Hero Spots
The whole content story in one :30s spot.
A spot fit for a series
It feels as intimate as the content, but the structure is methodical: three hero spots grouped by fan base, which also cut down into solo ads for each artist. Here’s one.
A way into
well-being.
Introducing an established voice to a new generation meant stepping out of the box, so we took on the cliches of struggle head-on.
PROMAX WINNER!
One story, two ways
A hero spot that builds the world in live action and animation (CLIO WINNER!), and a talent promo that lets Kym’s voice carry it to her fans.
Long(ish) Form
For the people who want more of the story.
For the fans
As part of the Words + Music series, we had time with Tegan & Sara and used it to create a BTS-style piece for the fans. We recreated the intimate tone of their own story by having them listen and reflect together on set.
Giving space to the hard stuff
We’ve Got Answers, Charlamagne Tha God’s self-described “safe space for unsafe questions,” deserved just that: more room for humor and directness to chip away at big questions on race that many were facing for the first time.
PROMAX WINNER!
Social Vignettes
For those about to scroll.