Deanna Paquette is a Creative Director with deep experience defining brand identity and translating it into campaign and content creative at scale. Her work spans visual identity systems, franchise launches, and talent-driven campaigns for global entertainment, media, and technology organizations.
She has directed live-action shoots with high-profile talent, built standards that support multi-title franchises, and developed tools and processes that make collaboration clearer and stronger across large, cross-functional teams. Her work has been recognized by Clio Entertainment, Promax/GEMA, Webby Awards, GDUSA, Digiday, and Signal Awards.
Philosophy
Shape the brief before shaping the work.
Protect the integrity of the brand under pressure.
Use emerging technology with intention, not novelty.
Build standards that make future work stronger.
Direct with clarity so teams can move fast.
Elevate taste without overcomplicating execution.
Translate strategy into creative language everyone understands.
Leave systems better than you found them.
Contact
Available for collaboration, consulting, and new roles.
deannapaquette@gmail.com