I build creative systems for storytelling and cultural connection.

As a Creative Director, I develop brand identities and campaigns that make space for complexity—emotional, visual, and strategic. I work across mediums and moments, from directing live-action shoots to shaping scalable frameworks for multi-title franchises.

My work often lives at the intersection of storytelling and culture: podcast launches, celebrity memoirs, genre-defining audio fiction, and collaborations with icons like Michelle Obama, Chrissy Teigen, and Snoop Dogg. Whether I’m building something from scratch or evolving an existing system, I bring ideas that are grounded, artful, and built to resonate.

I lead with clarity and care—not just in the work itself, but in how I collaborate. The best creative doesn’t come from chaos or luck. It comes from asking better questions, shaping stronger processes, and building relationships that support great work.