A flexible identity system designed to balance brand expression with content enabling consistent storytelling across product and campaigns.
Overview
As Audible expanded its content and marketing ecosystem, the need emerged for a unified creative system that could support a wide range of titles, formats, and touchpoints. The work focused on defining a container that could hold diverse content without losing brand coherence establishing principles for motion, typography, layout, and hierarchy. The resulting toolkit created a shared language across teams, allowing content to flex while maintaining a consistent and recognizable identity across product, marketing, and media.
Role
Creative Director — Supported the development of the identity system and guiding principles. Defined how brand and content interact across formats, ensuring the system could scale across teams, campaigns, and product surfaces. Partnered with internal and external teams to translate the framework into usable tools and consistent execution.
Designed to give teams choice while maintaining a clear and consistent brand system at scale.
