An identity and campaign as epic as the biblical tales that inspired it.
Overview
A richly layered original audio thriller starring Kerry Washington, Laurence Fishburne, David Oyelowo and Daniel Dae Kim called for a visual world of equal scale. The creative challenge was to translate that mythic weight into a modern, cinematic identity. The campaign included bold visuals and a full 360 rollout — from key art and trailers to OOH and social — positioning The Prophecy as one of Audible’s most epic fiction launches to date.
Role
Creative Director, Directed Celebrity Shoot
Creative Solution
Developed a campaign identity and visual language that matched the epic scope of the biblical-inspired story. Blended rich, high-contrast photography with modern typography to bridge grandeur and contemporary appeal. Directed on-set with Kerry Washington and David Oyelowo to capture authentic moments while ensuring seamless integration across key art, trailers, and social cutdowns.
Impact
Developed a campaign identity and visual language that matched the epic scope of the biblical-inspired story. Blended rich, high-contrast photography with modern typography to bridge grandeur and contemporary appeal. Directed on-set with Kerry Washington and David Oyelowo to capture authentic moments while ensuring seamless integration across key art, trailers, and social cutdowns.