Origins

Where are you from? That’s the question presented at the beginning of each episode of Origins, Audible’s storytelling series, featuring eight groundbreaking artists.

It’s also the driving idea behind the identity and 360 campaign developed in house with A/V and audio spots by We Are Royale.

The content features immersive sound design that make you feel like you’ve been dropped into the mind of the artist. The campaign followed that tangibility with layering the audio and soft transitions.

The identity was inspired both by topographic maps and a fingerprint - similar in form and reminding of a person’s true origin,