Creative Approach

Warm, confident, and intentional—crafted to reflect Michelle Obama’s voice while aligning with her book that inspired the podcast, The Light We Carry.

The visual identity balances elegance with accessibility while creating a strong connection with Michelle Obama’s related projects, with key art designed to feel distinct yet familiar.

High-impact trailers center talent while carrying an uplifting and empowering message. Cutdowns were optimized for social and digital platforms, driving engagement and discovery.

A social strategy focused on shareable content from notable guests—quotes, audiograms, and behind-the-scenes glimpses—to foster conversation and build community.

Out-of-home billboards in LA and New York expanded reach beyond digital spaces, reinforcing the podcast’s cultural presence.