From scratch to standout—carving space for a candid, culture‑driven take on wellness.
Overview
Launching Self‑Conscious meant creating an entirely new visual and messaging identity that could capture Chrissy Teigen’s wit, warmth, and candor — while supporting a long‑term content plan for a celebrity podcast that would run well beyond its premiere.
Role
Creative Director, Art Director — Originated the identity system, led creative strategy, directed campaign rollout, and oversaw execution across all media and event activations.
Self-Conscious Podcast Trailer
Sustained engagement beyond launch with a flexible, episode‑driven content system from social-first video to custom YouTube thumbnails and site merchandising.
Created an experience that embodied the brand personality and generated shareable moments.
