From scratch to standout — carving space for a candid, culture‑driven take on wellness.
Overview
Launching Self‑Conscious meant creating an entirely new visual and messaging identity that could capture Chrissy Teigen’s wit, warmth, and candor — while supporting a long‑term content plan for a celebrity podcast that would run well beyond its premiere.
Role
Creative Director, Art Director — Originated the identity system, led creative strategy, directed campaign rollout, and oversaw execution across all media and event activations.
Self-Conscious Podcast Trailer
Creative Solution
Developed the full identity from scratch — logo lockup, typography, color palette, image style, and messaging voice.
Built a flexible design framework to accommodate 17+ episode‑specific asset sets post‑launch.
Created campaign key art that translated seamlessly from OOH to social to event signage.
Extended the identity into motion design for trailers and social content.
Crafted the visual direction for a launch event at The House of Good in LA, complete with branded photography, video coverage, and influencer integration.
Sustained engagement beyond launch with a flexible, episode‑driven content system from social-first video to custom YouTube thumbnails and site merchandising.
Impact
Delivered one of Audible’s smoothest celebrity creative rollouts — with near first‑round creative approvals.
Created an evergreen brand identity capable of supporting ongoing content releases.
Generated strong social and PR pickup through high‑profile event coverage and visual storytelling.
Created an experience that embodied the brand personality and generated shareable moments.
