Transforming a new IP into an award‑winning global franchise.
Overview
Launching an original Audible epic fiction series into a crowded audio entertainment market required more than a single campaign — it demanded the creation of a living, evolving franchise. Over three seasons, I shaped a distinctive identity system that allowed the world of Impact Winter to grow in scale and ambition without losing its core DNA.
Role
Creative Director
Led franchise identity development, global campaign concepting, and execution across all territories.
Trailers
Impact Winter
Season 1 Trailer
Impact Winter
Season 3 Trailer
Impact Winter
Season 2 Trailer
Built a true universe scaling season-to-season & touchpoint-to-touchpoint
Social Content
Impact Winter 1
Character Series: Hope
Impact Winter 2
Quote Post
Impact Winter 1
Quote Post
Teasers
Impact Winter
Season 2 Teaser
Impact Winter
Season 1 Teaser (3 of 4)