Transforming a new IP into an award‑winning global franchise.
Overview
Launching an original Audible epic fiction series into a crowded audio entertainment market required more than a single campaign — it demanded the creation of a living, evolving franchise. Over three seasons, I shaped a distinctive identity system that allowed the world of Impact Winter to grow in scale and ambition without losing its core DNA.
Role
Creative Director
Led franchise identity development, global campaign concepting, and execution across all territories.
Creative Solution
Designed a franchise identity system adaptable for new seasons while maintaining brand cohesion.
Developed cinematic trailers that premiered in theaters and at Comic‑Con.
Created a character campaign to deepen audience connection by giving each major player their own visual and narrative moment.
Crafted a bespoke VIP mystery dinner party — an invite‑only immersive experience for press, the creators, influencers, and superfans that blurred fiction and reality, seeding word‑of‑mouth buzz and deepening emotional investment.
Launched interactive social extensions, including a Snapchat AR filter that placed fans inside the Impact Winter world.
Deployed guerrilla marketing stunts — most notably a custom pizza box wrap that became a viral moment, featured in OOH Today as one of the top executions.
Impact
Transformed Impact Winter from an unknown IP into a recognizable Audible franchise.
Established repeatable franchise systems for multi‑season storytelling.
Earned industry awards for creative excellence.
Generated a loyal genre fanbase through multi‑channel engagement.
Impact Winter
Season 1 Trailer
Impact Winter
Season 1 Teaser (3 of 4)
Impact Winter
Season 2 Trailer
Impact Winter
Season 2 Teaser
-
![]()
Experiential Comic-Con
-
![]()
Experiential Comic-Con
-
![]()
OOH
-
![]()
Press & Influencer Gifts
-
![]()
Experiential Comic-Con
-
![]()
AR Lens (Sorry)
