A genre‑defining series where every artist’s story and sound has a stage — unified under one iconic system.
Words + Music Series Trailer
Overview
Over 40 titles, each featuring a music legend telling their story in their own words and songs. The creative challenge: unify wildly different artist aesthetics into a consistent Words + Music identity system that still honored each artist’s individual voice.
Role
Creative Director — Led long‑term series branding, visual systems, and individual launch campaigns, including award‑winning work for Snoop Dogg, Tegan and Sara, and Jeff Tweedy.
Creative Solution
Designed a versatile, evergreen identity system adaptable for every artist, from punk icons to hip‑hop legends.
Engineered a production workflow to deliver high‑quality campaigns with rapid turnarounds (as short as two weeks).
Directed stand‑alone campaigns for select volumes:
Tegan & Sara — Directed promotional spots and oversaw photography.
Jeff Tweedy — Led an SXSW activation and live concert.
Snoop Dogg — Award‑winning campaign integrated into Hip Hop 50 celebrations.
Crafted a series‑level campaign that ran across digital, social, and OOH.
Brought the series to life on stage, connecting artists directly with fans
Impact
Maintained series cohesion across 40+ wildly different artists.
Scaled creative while protecting each artist’s unique identity.
Generated award‑winning campaigns and built Audible’s credibility as a home for music storytelling.
Snoop Dogg’s Words + Music Trailer
Intimate, artist‑driven creative direction that resonated with loyal fanbases.
Celebrated hip‑hop’s legacy while amplifying Snoop Dogg’s story.
Tegan & Sara’s Words + Music Editorial Social Video
