A genre‑defining series where every artist’s story and sound has a stage — unified under one iconic system.
Overview
Over 40 titles, each featuring a music legend telling their story in their own words and songs. The creative challenge: unify wildly different artist aesthetics into a consistent Words + Music identity system that still honored each artist’s individual voice.
Role
Creative Director — Led long‑term series branding, visual systems, and individual launch campaigns, including award‑winning work for Snoop Dogg, Tegan and Sara, and Jeff Tweedy.
Words + Music Series Trailer
Brought the series to life on stage, connecting artists directly with fans
Custom artist-centric creative each volume
Tegan & Sara’s Words + Music Editorial Social Video
