An intimate, inspiring conversation series from one of the most influential women in the world—brought to life with elegance and scale.

Overview
Launching The Light Podcast for the former First Lady demanded a creative approach that matched the gravity of her voice while feeling intimate, contemporary, and accessible across global markets. Our goal: create a unified global identity that resonated from a spot during the Grammy’s to social storytelling and lived beyond Audible’s channels.

Role
Creative Director — Led global visual identity, campaign strategy, and execution

Podcast Promo Spot

Social Promo

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Origins