An intimate, inspiring conversation series from one of the most influential women in the world — brought to life with elegance and scale.
Overview
Launching The Light Podcast for the former First Lady demanded a creative approach that matched the gravity of her voice while feeling intimate, contemporary, and accessible across global markets.
Our goal: create a unified global identity that resonated from a spot during the Grammy’s to social storytelling and lived beyond Audible’s channels.
Role
Creative Director — Led global visual identity, campaign strategy, and execution
Creative Solution
Developed an in‑house creative identity blending warmth, elegance, and Michelle Obama’s personal authenticity.
Produced a flagship trailer with agency partner, designed to emotionally connect across demographics.
Deployed OOH takeovers in key markets, from Times Square to Union Station, as well as digital and print.
Achieved Grammys prime‑time placement, leveraging cultural moments to amplify awareness.
Creative extended organically when Michelle Obama adopted it across her own channels, expanding reach beyond paid media.
Impact
Elevated Audible’s position as a platform for global cultural leaders.
Extended campaign organically through earned adoption by Michelle Obama’s channels.
Created a timeless, scalable identity for future projects with similar cultural gravitas.
