Transforming “Best of the Year” into a brand-wide awards system—built for scale, visibility, and shared ownership.
Overview
“Best of the Year” is an annual editorial moment celebrating Audible’s top titles across audiobooks, podcasts, and Originals. The campaign elevated it into an awards-show system, introducing custom 3D genre trophies and a motion language that scaled across homepage, social, paid media, and product surfaces. Built for participation, the system extended beyond owned channels through creator toolkits and partner activation—turning a curated list into a shared cultural moment.
Role
Creative Director — Led concept development, identity system design, and campaign execution across channels. Defined the awards-show visual language and built a modular system that enabled creator participation, cross-functional adoption, and consistent expression at scale.
Audible’s Best of the Year Campaign Hero Spot
A modular design system built to scale—translating consistently across formats, placements, and media environments.
Scaled across 279 titles through a creator-ready system—enabling authors, narrators, and partners to participate with consistent, on-brand expression.
